“Leveraging Change to Elevate a Brand: A Strategic Overview of the SEC Move”

With Texas A&M University’s move to the SEC comes both challenges and opportunities. Jason D. Cook,
Vice President of Marketing and Communication at Texas A&M University, will discuss ways to seize this
opportunity to elevate the brand of Texas A&M.

Please join IABC/BV for an exciting evening including branding and communications discussion, learning about the SEC, and enjoying food, drinks, and good company at The Village Cafe in Bryan, TX.

Thursday, August 23, 2012
5:30 – 7 p.m.
210 W. 26th Street
Bryan, TX

Member $24
Students $24
Non-Member $34

About the Presenter:

Jason D. Cook serves as Vice President of Marketing & Communications for Texas A&M University, recognized as one of the top public institutions in the United States with more than 49,000 students and research expenditures of nearly $700 million. In this role, Cook directs institutional branding and marketing, collegiate licensing, media relations, internal communications and external affairs while leading Texas A&M’s Division of Marketing & Communications.

From 2010-11, Cook also served in a dual capacity as Chief Communications Officer for The Texas A&M University System, one of the largest such entities in higher education with 11 universities, a comprehensive health science center and seven state agencies.

Prior to joining the University’s leadership team in February 2008, Cook served as the Director of Communications & Marketing for Texas A&M AgriLife, as Director of Public Relations and Marketing for the Texas Engineering Extension Service (TEEX, another state agency under the A&M System), as Assistant Vice President of Media and Communications for Birmingham, Ala.-based HealthSouth Corporation and at Mississippi State University. Cook earned his accreditation in public relations from the Public Relations Society of America in 2000.