When Extreme Makeover: Home Edition came to Bastrop County to build a home in seven days, the work behind the scenes was definitely extreme. The public relations and branding involved were a significant element in the success of the build.
Building a home for a worthy family in Bastrop County after the recent wildfires was a passion for builder EFC Custom Homes, but it was also a once in a lifetime opportunity to utilize a significant PR event to build brand recognition for a relatively unknown small custom home builder.
Bonnie Caver of Caver Public Relations and Ivy Oliver of Oliver Marketing Group will share their experience of working with Extreme Makeover: Home Edition and building a brand in the extreme.
About the Speakers:
Bonnie Caver, a 20-year communications veteran, leads Caver Public Relations, a virtual strategic communication, brand activation, and reputation management firm in Austin, Texas. Caver Public Relations fuses social communication with traditional communication to engage audiences, tell the story and guide the reputation of clients. In media relations, Caver specializes in large, high-attention media events. She is a Certified Crisis Manager from the Institute of Crisis Management and is certified in reputation management through the Reputation Institute, one of only 25 people in the world to hold an Advanced Reputation Management Certificate. She is the Chair-Elect of IABC Austin and serves as Chapter Services Director for the IABC Southern Region, representing Texas.
Ivy Oliver brings more than 16 years of experience in the marketing field to Oliver Marketing Group, an award-winning marketing agency. Oliver has provided brand strategy and multi-disciplinary marketing services to organizations ranging from startup to Fortune 500 companies. Oliver specializes in combining brand strategy, strategic marketing communications and creative services to help organizations find and connect with their target audience while effectively building and maintaining their brand momentum. Oliver’s work has been highlighted in a several publications including EXHIBITOR Magazine, Graphic Design USA magazine, Salesforce XP magazine, Impressions magazine, as well as two books, American Corporate Identity and The Big Book of Green Design, and multiple Golden Pyramid Awards.